Privacy Policy

What we collect

Newsletter sign-ups. If you subscribe, we store the email address you provide so we can send you updates and follow up with readers. We do not sell or share that list.

Advertising measurement. With your consent where required, we use the Meta Pixel (provided by Meta Platforms, Inc.) to measure how readers find and use this site and to measure the performance of our advertising on Facebook and Instagram. The pixel records page views, shop-link clicks, successful cart additions and loaded popup checkouts, together with related technical information such as your browser type and approximate location.

Shop purchases. When you buy from our shop, checkout is completed securely through Shopify, which processes your payment and shipping details under its own privacy policy.

Where advertising tracking is permitted, a completed purchase in our Shopify checkout popup sends Meta the actual order total and currency to measure sales and improve advertising. An order-based event identifier prevents repeat counting. We do not add your name, email, address, payment details, or shirt title to that event. Advertising rejection prevents this reporting; analytics acceptance alone does not allow it. We retain a local record of the applicable advertising choice and notice version with the event identifier. Blocked events are not replayed when you later accept.

Your consent choices

Visitors in the EU/EEA, United Kingdom, Switzerland, all of Canada, and places where we cannot determine the country are offered separate analytics and advertising choices. Advertising tracking stays off there until granted. Elsewhere, tracking runs by default unless rejected. Accept all, Reject all, or save individual preferences in Cookie settings.

Lovable counts page visits, time on page, speed, and errors without cookies or identifying visitors, even before a choice. Optional click measurement follows your analytics choice. Google Consent Mode receives separate analytics and advertising signals; its Canadian regional defaults cover Quebec, while our advertising gate covers all of Canada.

You can change or withdraw your choice at any time through the Cookie settings link in the footer of every page. Withdrawing consent stops further advertising measurement immediately; it does not affect measurement that already occurred. We also honor the Global Privacy Control signal from your browser.

Who receives your data

Advertising measurement data is received by Meta Platforms, Inc. for the purposes described above. Newsletter emails are stored in our site's database and are not shared with advertisers. Shop orders are processed by Shopify.

Contact

Questions about this policy or your data? Reach us through the newsletter page and we will respond.